E-Book’s Market Rising

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Launching the idea of e-books looked ridiculous about 5 years ago since many customers were reluctant to pay for them. Now, this idea is becoming more accepted among customers. This acceptance has been reflected on customers’ behaviors and e-books sales is the proof. Amazon Chief Executive Jeff Bezos said in the company’s fourth-quarter earning report, released days ago “We’re now seeing the transition we’ve been expecting.” After five years, e-books are multibillion-dollar category for us and growing fast—up approximately 70 percent last year. In contrast, our physical book sales experienced the lowest December growth rate in our 17 years as a book seller, up just five percent.”

Nonetheless, this report shows that not all e-books categories are having the same results. For example, important U.S. book publishers are reporting slowing sales of adult e-books: What was once triple-digit growth has fallen to double digits. Books like adult fiction and nonfiction—and such categories as cookbooks and travel haven’t seen nearly as much growth from e-books as expected. However, the general ebook’s trend means that the table’s market is expected to continue increasing. Many publishers are focusing more on developing editions for iPad first, since it’s by far the most popular tablet, meaning that kindle has to work harder to get that specific market.

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